Showing posts with label Maybach. Show all posts
Showing posts with label Maybach. Show all posts

Wednesday, March 2, 2011

Mercedes steers Maybach into luxury car segment

The luxury car segment is all set to get a boost with the re-launch of the Maybach by German auto giant Mercedes-Benz, says The Wall Street Journal. The car maker has priced the premium sedan at Rs 5.10 crore (ex-showroom Delhi).
http://www.auto123.com/ArtImages/127779/mercedes-benz-e350-2011_i02.jpg

The Maybach, which was earlier introduced in India to cater to the super rich in 2004 at a price tag of about Rs 5 crore, failed to attract wealthy Indian customers. WSJ also reported that the Maybach would now come in two variants - 57S and 62, both of which will be gasoline-powered engines.

The newly-appointed managing director and chief executive of Mercedes Benz India Peter Honegg was quoted in the WSJ as saying, "These, along with Mercedes-Benz models, made some of the finest examples of automotive excellence, worldwide."